Central Marketing at Clausthal University of Technology coordinates all measures relating to contact with the university's target groups. Reaching prospective students, students, researchers and employees, raising the profile of our university nationwide and marketing our range of courses and research focuses are the core activities of central marketing.

On the basis of data-based decisions and with the involvement of the university's central bodies, we select suitable measures that are geared towards the needs of the target groups.

Our tasks include, among other things

• Planning and implementing cross-media advertising campaigns
• Participation in events and trade fairs
• Website revision
• Creating advertising material
• Use of social media channels: Instagram, Facebook, LinkedIn & YouTube
• Comprehensive measures for the recruitment of prospective students

Recruiting prospective students is an important focus of our work. We approach the target group - pupils in years 10 to 13 and young people with an interest in STEM subjects - in various ways:

• Print and cross-media campaigns
• Online advertising via Google Ads and social media
• Profiles in degree course search engines and portals
• Advertising on learning platforms and in learning apps
• TU Clausthal image film and degree program videos
• Interest-specific newsletters
• University information day TUConnect
• Brochure "Studying in Clausthal"
• Poster campaigns
• Student ambassadors
• School visits and fairs

The personal atmosphere is what makes studying at Clausthal University of Technology special - direct contact with prospective students is therefore particularly important to us. In cooperation with the Student Advisory Service, Central Marketing regularly presents the university in schools or at study and career guidance fairs and organizes visits by school classes to Clausthal.
To the overview of offers: Offers for pupils and schools

We are happy to advise and support you in the implementation of campaigns or the creation of advertising materials for your specialist area. We offer the following services:

• Promotion and support in the implementation of events
• Design and coordination of print products, digital advertisements or giveaways
• Loan of exhibition stands
• Advice on the implementation of your communication concept
• Identification of target groups
• Referral to advertising and creative agencies
• Support with the evaluation
• Posts on social media

Please feel free to contact us by e-mail*.

We welcome committed employees and students who support the university's marketing activities. In this way, you can help to represent TU Clausthal:

• Get involved as a (student) ambassador: Our ambassadors report in schools about their study experiences or their departments.
• Show what we are researching: We are always looking for vivid and entertaining exhibits. Do you have an idea that will inspire our target groups? Then get in touch with us!
• Your contribution for social media: We will be happy to report on your event on our social media channels, provided the topics are of interest to our (university-internal) target groups. Send us information and appealing photos (preferably in landscape format, for Instagram stories in portrait format). You are also welcome to make suggestions for new formats.
  Contact: socialmedia@tu-clausthal.de

This makes our collaboration efficient:

• Please contact us with your request well in advance. It takes time to design and coordinate advertising materials and contributions for social media.
• Send us your photos (preferably in landscape format, for Instagram stories in portrait format) in high resolution. If possible, please provide us with RAW files.
• Send us your text files as Word files.